Primor has opened a shop at Forum Castelo Branco, adding a new perfume and cosmetics retailer to the shopping centre. According to Beira Baixa TV, the branch welcomed its first customers at 10:00 on Sunday, 25 October.
The opening took place one day later than originally planned. Reconquista had reported 24 October, based on information from the shopping centre, while Beira Baixa TV’s subsequent report confirms the delay and opening the following morning. Beira Baixa TV
Primor’s official directory now lists the branch as “Castelo Branco - Egas Moniz”, at Avenida Professor Doutor Egas Moniz, 6000-459 Castelo Branco. The retailer’s Portuguese website covers perfume, skincare, make-up, haircare and hygiene products.
Opening hours
According to the branch’s official listing, the shop opens at 10:00 every day. Closing time is 22:00 from Sunday to Thursday and 23:00 on Fridays and Saturdays.
These are the standard hours published by Primor. Its store page also provides a map link, giving visitors a direct way to find the branch and check the location before travelling. Egas Moniz
Collection and customer enquiries
The branch page lists in-store collection as available, providing an option for customers who want to collect an order locally.
Primor’s help centre says questions concerning a particular shop, including product availability and orders awaiting collection, can be directed to its customer support team. The team will then pass the enquiry to the relevant branch. This provides a contact route for customers who need information without visiting in person. Egas Moniz
Another opening at the Forum
Primor’s arrival follows Primark’s opening at the same shopping centre on 2 September, reported by Gazeta do Interior. That shop brought clothing, beauty and home ranges to the centre.
The two openings introduce separate retail options at Forum Castelo Branco, with Primor adding a specialist perfumery and cosmetics shop to the centre’s offer. gazetadointerior.pt
